June 24, 2011
Washington, D.C. partner Howard Hogan and Palo Alto associate Michael Smith are the authors of "Courts Continue to Question Whether Using the Trademarks of Others to Trigger Search Engine Advertising Gives Rise to Trademark Liability" [PDF] published in the June 24, 2011 issue of BNA’s Patent, Trademark and Copyright Journal.
Reproduced with permission from BNA’s Patent, Trademark & Copyright Journal, 82 PTCJ 274, 06/24/2011. Copyright 2011 by The Bureau of National Affairs, Inc. (800-372-1033) http://www.bna.com.