Content Director

Job Summary

Gibson Dunn is a leading global law firm, advising clients on significant transactions and disputes. Our exceptional teams craft and deploy creative legal strategies that are meticulously tailored to every matter, however complex or high-stakes. The firm’s work is distinguished by a unique combination of precision and vision.

Based in New York, the Content Director will build a global, best-in-class, content function for Gibson Dunn. This leader will combine strategic vision, content excellence, and operational discipline to elevate the firm’s market presence worldwide.

At Gibson Dunn, you will have the opportunity to shape the narrative for one of the world’s most respected law firms.

Global Impact: Your work will shape the voice, tone, and storytelling strategy for a firm operating at the highest levels of law and business worldwide.

Innovation at Scale: Lead the evolution of the content function, leveraging cutting-edge tools—including AI-driven content solutions—to deliver compelling narratives efficiently and strategically.

Collaborative Culture: Partner with senior leaders, lawyers, and professionals across diverse practices and regions to craft impactful messaging and thought leadership.

Professional Growth: Build and mentor a world-class content team, while defining the future of brand storytelling and engagement in a B2B environment.

This role reports to the Chief Client Experience & Communications Officer and will collaborate with colleagues across all legal and professional functions worldwide.

Responsibilities include:

Content Strategy & Brand Narrative

• Develop a cohesive, multichannel content strategy aligned with brand, business, and communications objectives.
• Shape and steward the firm’s global brand narrative across thought leadership, communications, and integrated marketing initiatives.
• Create and implement messaging frameworks that ensure consistency and audience relevance across channels and formats.

Editorial Leadership

• Lead creation of high-quality, compelling content that translates complex ideas into clear, engaging stories.
• Establish and maintain editorial tone, voice, and style standards across all channels and regions.
• Develop and communicate guidelines to ensure alignment and quality across 22 offices worldwide.

Thought Leadership Development

• Direct the firm’s global thought leadership programs, including client communications and profile-building content.
• Build and manage a thought leadership calendar and channel strategy to extend reach and impact.

Video & Podcast Content

• Develop and lead the firm’s video and podcast content strategy to expand engagement and thought leadership reach.
• Build a small, agile internal team responsible for managing external production partners—sourcing, selecting, and onboarding best-in-class video providers.
• Oversee end-to-end processes, including concept development, scripting, production, and distribution, ensuring all content aligns with brand standards and delivers measurable impact.

AI-Driven Content Innovation

• Leverage advanced AI tools and technologies to enhance content creation, personalization, and distribution.
• Explore and implement AI-driven solutions for automated content generation, and audience segmentation—ensuring the firm remains at the forefront of digital innovation.
• Integrate AI into workflows to optimize efficiency and elevate storytelling.

Integrated Campaigns & Channel Strategy

• Partner with communications, design, digital, and social teams to deliver integrated campaigns that support firm priorities.
• Ensure cohesive, channel-appropriate content across digital, social, print, and event platforms.

Operational Excellence & Governance

• Implement and oversee content systems and processes, including a CMS, to support development, approval, and governance.
• Establish best practices for content calendars, version control, and analytics to ensure efficiency and quality across regions.

Team Leadership & Development

• Manage, mentor, and develop a high-performing team of content strategists, writers, editors, and external contributors.
• Lead resource planning, talent development, and performance management.

Analytics, Optimization, & Innovation

• Use performance data to evaluate and optimize content effectiveness, engagement, and conversion.
• Partner with Marketing Technology on dashboards and KPI reporting for leadership insight.
• Drive innovation in storytelling and content delivery through emerging tools and formats (AI, video, interactive media, personalization).

Qualifications

• Strategic Vision – Proven ability to align content programs with brand and business objectives.
• Editorial Excellence – Mastery of writing, editing, and storytelling across complex topics and audiences.
• Leadership & Influence– Strong stakeholder management skills with the ability to communicate effectively with partners, executives, and cross-functional teams.
• Brand Stewardship – Deep understanding of brand voice, positioning, and global consistency.
• Operational Expertise – Experience building scalable content processes, governance, and tools.
• Data-Driven Mindset – Ability to interpret metrics and apply insights to refine strategies.
• Project Management– Skilled at prioritizing, planning, and delivering complex, multi-stakeholder initiatives.
• Collaboration & Influence: Exceptional ability to partner with executives, lawyers, and cross-functional professional stakeholders.
• Innovation Orientation – Curiosity and adaptability in evolving content trends, technologies, and channels. Adept at exploring and implementing AI-driven solutions.
• Team Development – Track record of inspiring and developing a team of content creators.

Experience

• 15+ years in content creation, management, and marketing, with at least 7 years in a leadership role.
• Experience in a legal, professional services, or B2B environment is strongly preferred.

Gibson Dunn will consider for employment qualified Applicants with Criminal Histories in a manner consistent with the requirements of local law.

Compensation & Benefits:

The annual compensation range for this position is $280-325k. The salary offered within this range will depend upon qualifications and other operational considerations.

Benefits offered for this position include health care; retirement benefits; paid days off, including sick time, and vacation time; parental leave; basic life insurance; Flexible Spending Accounts; as well as discretionary, performance-based bonuses.

Location:

New York

EEO Statement

Gibson Dunn & Crutcher LLP is committed to the principles of equal employment opportunity for all partners, employees and applicants and, in accordance with the applicable federal and state laws, does not discriminate on the basis of sex, race, creed, color, religion, matriculation or political affiliation, national origin, alienage or citizenship status, ancestry, age, marital status or partnership status, family responsibilities, disability, medical condition, personal appearance, genetic information, predisposing genetic characteristics, sexual orientation, military status, status as a victim of domestic violence, stalking and sex offenses, arrest or conviction record, or on any other basis prohibited by law.