BTI Recognizes Gibson Dunn as a Top Brand

April 23, 2013

BTI Consulting Group ranked Gibson Dunn No. 13 on its 2013 BTI Brand Elite 18, an annual list recognizing top firms for their elite brands.  The 18 firms on the BTI Brand Elite perform significantly better than all other law firms in one or more of the three core brand factors – innovation, premium value and client recommendation.  According to BTI, the Brand Elite firms “enjoy more top-of-mind client recognition as well as year-over-year improvements which highlight their growing impact on clients and the legal market.”  The survey is based on interviews with more than 500 in-house counsel. For more information, please visit